Click on a link below to view details about managing your custom eBay store.
The eBay store Admin Page is where you will manage the settings for your store – creating or changing your store categories, updating your store support pages text, putting the store on vacation hold, etc., are all done here.
Accessing the Admin Panel
Q: Can I change my eBay store name after the design is installed?
A: No, you should not change your eBay store name after a custom design is installed. Many of the links on your store design are directly tied to the eBay store name, and will no longer work if it is changed. You should make sure that your store settings are correct BEFORE we begin installation.
If you change the store name after installation of the design is complete, there will be an additional charge to revise the code and reinstall the storefront into the new store name. If you have a custom listing template, this will also be affected, and will therefore need to be recoded and reinstalled to match the new store name, at an additional charge.
Q: Can I change my eBay user ID after the design is installed?
A: No, you should not change your eBay user ID after a custom design is installed. Many of the links in your store design are directly tied to the eBay user ID, and will no longer work if it is changed. You should make sure that your store settings are correct BEFORE we begin installation.
If you change the user ID name after installation of the design is complete, there will be an additional charge to revise the code and reinstall the storefront into the new user ID. If you have a custom listing template, this will also be affected, and will therefore need to be recoded and reinstalled to match the new user ID, at an additional charge.
Q: Why would my eBay user ID name change affect the custom storefront?
A: Many of the features and functions in eBay are directly tied to your user ID name, including links to your “contact the seller” page, your “bookmark/add to favorites” page, your newsletter signup page, your “me” member page, and your seller profile/feedback page. Any links in your storefront pointing to any of these pages will break if the user ID name is changed.
Most of the processes you’ll be doing to manage your store and product listings will not require you to access or change your custom HTML code. IF YOU DO edit your HTML code directly, please follow these 2 critical rules:
The header and footer of your website, including store logo, menus, and navigation links, are hard-coded into your design, and are global (that is, they appear on all pages of your eBay store).
Because of the global nature of these site elements, they are not immediately accessible for manual updates; therefore, please contact us if you need to make revisions to these sections of your store design.
If you have a matching custom listing template, please note that the storefront and the listing template share the same header and footer for consistent branding. Any changes made within the storefront header or footer will also apply to your listing template pages.
In almost all cases, your store’s left navigation category menu is set up as dynamically auto-populating; this means that you control the categories setup in your eBay store admin page and the storefront nav menu will update to reflect any changes you make.
Category setup is part of your content management, and not part of your design installation, so this is something you will want to do right away when you open a new eBay store.
Setting Up Store Categories
To add new store categories:
Manage My Store > Store Categories > Add Category button
You can move, rename, or delete any existing store categories on this page, also.
Assigning Category Display Order
You can assign the display order of your categories menu:
Manage My Store > Store Categories > Reorder Categories
If Your Store Categories Are Not Appearing
Standard Listing Template Categories Menu
Please note that the listing template page is not actually a dynamic part of your store, but is actually a static individual page. This means that your left nav categories menu on the listing template is hard-coded, not dynamically updating like your eBay store is. If you require changes to the listing template categories menu, it will need to be revised in the template’s HTML code. Alternatively, we have a custom add-on script available that will convert your listing template to a dynamic categories menu – contact us if you would like to upgrade your template with this feature.
Dynamic Listing Template Categories Menu
If you have purchased our Dynamic Categories plugin for your listing template, your categories menu will auto-populate directly from your storefront. This means that any changes you make in your eBay store categories will automatically show on your listing pages, too. Updates occur hourly, so please allow up to 1 hour for your changes to populate across all of your listings.
Notes about the Template Dynamic Categories plugin:
If you have a custom navigation menu, such as “Shop by Brands”, this will usually be hard-coded into your design as a keyword search menu, with each link searching for all products with that brand/manufacturer name, regardless of which store categories they are assigned to.
Revisions to these custom menus must be made manually within the store’s back-end coding; therefore, please contact us if you need to make revisions to these sections of your store design.
Types of custom navigation menus available include: individual dropdown selection boxes, multi-field search/navigation menus, button menus such as “shop by size” buttons or “shop by color” buttons, header dropdown menus, etc. For a complete list of custom navigation add-ons available, see our Advanced Search Menu add-ons page.
The homepage content is a critical part of your custom website design and will be fully installed for you. This section may include: welcome/about us text, promotion banner(s), featured categories graphics, and featured items display.
Modifying Your Store Homepage
Revisions to the homepage text, links, or graphics must be made within the homepage HTML:
Manage My Store > Custom Pages > Home > Edit
Keep in mind that you will need to be comfortable enough with advanced HTML to replace existing text, links, or images within the homepage code. Important: eBay does NOT have a “revert” function, so please MAKE A BACKUP of your existing homepage HTML before you edit it.
We can also make adjustments to your store as needed at a per-item rate, please contact us for details.
Welcome / About Us Text
Your store welcome text is in the homepage HTML code. Replace existing text with your updates. Do not use any HTML tags, or change any HTML in the homepage code. Your welcome text is placed within paragraph tags (<p>your welcome text here</p>); leave these in place, your text alignment requires them.
You may have a promotional banner (or multiple promotion banners) in your store design. These graphics are custom designed and hard-coded into your homepage HTML. You can revise these if desired: (1) create a new banner image in the same dimensions as the one you wish to replace, (2) upload that new image to your server, (3) log into your eBay store admin and go to your homepage HTML (see above), (4), update the image link and mapping link for that promotion banner.
Shop by Categories Thumbnails
Many store designs include a “Shop by Categories” feature. These are hard-coded promotion boxes that include your chosen category name, a representative thumbnail image, and a link to view the category content. These promo boxes are a permanent part of your design and will not auto-update if you make revisions to your store categories from within your eBay admin page. If you wish to change any of the categories, you will need to: (1) create a new thumbnail image to represent the new category, (2) upload that new image to your server, (3) log into your eBay store admin and go to your homepage HTML (see above), (4) update the image link, category title, and mapping link for that promotion box.
Some eBay designs include auto-populating featured items on the homepage and/or listing template. You can control which products appear in this section by using built-in filters for keyword, item number, or sort order.
Assigning Your Featured Items
Finding Your Featured Item Settings:
Assigning Your Featured Item Filters:
Saving Your Changes:
Important Notes About eBay Featured Items
Troubleshooting Your eBay Featured Items
If your changes are not showing, check for the following:
If You Are Featuring Multiple Quantity Listings
eBay allows you to list multiple-quantity items for sale. When you create the listing, eBay will automatically assign separate item #s for each product that you have available – that is, if you list an item with a quantity of 10, each of the 10 items will be assigned a unique item # in eBay’s database.
However, only one item # will appear on the listing page – eBay does not list all 10 item #s on the page. This means you will only see the item # for one of the 10 items. When that main item sells, the eBay database will see it as a sold item, no longer available for sale.
If you are using this item # in your Daily Deal or Featured Item settings on the eBay storefront, when the main item sells, the eBay database will see this as a sold item, no longer available for sale, and your Deal/Featured Item box will appear as empty – even though you still have additional quantities of this product available for sale on the listing.
The best solution for this is to use a keyword string to pull your Daily Deal or Featured Item, rather than using the item #. See Section #1 above for examples on how to use the KEYWORDS=”” filter setup.
The functionality and layout of the internal store category pages is set by eBay, and is not generally customizable. However, there are a few display settings that you can control through your Admin panel:
Product View Layout
Display your products in list or grid/table view:
Store Homepage > Scroll to bottom right > Seller manage store > Display Settings – Item Display > Change
There are 2 options available – “list view” and “gallery view”. Our research suggests that “gallery view” is optimal for sales; it also allows for a larger thumbnail picture of your product.
Custom Category Design
We can customize the visual appearance of your internal store pages by doing a custom category design to match your store graphics – contact us for pricing and to order.
Other than these display settings, the category page layout is standard to the eBay platform and cannot be modified.
Text support pages – such as “About Us”, “Store Policies”, etc. – are an important part of your store content. You have complete control over your support page content.
Modifying Support Page Text
Your text support pages may include text, links, images, and simple HTML. Click here for our HTML tags tutorial page.
Custom Designed Support Pages
We can create all kinds of custom support pages for you – including custom graphics, tables, etc. – at our per-page rate. This is a great way to incorporate features like size charts, about information, brands highlights, special promotions, and more! Custom pages are also great for SEO. Please contact us for details.
Customizing the Format / Display of Your Text Support Pages
Your store’s support pages allow you to use standard HTML tags for formatting text, inserting links, images, or even videos.
Click here for our HTML tags tutorial page.
The speed with which your pages load online depends on several factors:
Obviously, you cannot control whether your buyer has a fast or slow internet connection, or how current their browser is, even though these issues will radically affect page loading times. Also, you can expect your store pages and item listing pages to load faster during off-peak hours.
To help maximize your page load times, we include the following with all our installations:
It is very important that buyers can easily find your newly designed store full of your great products!
We include some optimization steps free of charge with your store installation, including liberal use of alt tags with all design images, search-friendly text keywords wherever possible, proper validated formatting of back-end code for a clean web crawl, and strict avoidance of “black hat” techniques that could get your site blacklisted on eBay’s “best match” or popular web search engines.
There are some additional steps you may wish to take to improve the ranking of your eBay store, including:
And remember, if you make changes to your store’s keyword settings, it takes up to 30-60 days for the search engines to re-index your store, so give it some time before you assess the results of your updates.
Want more info? Check out our full eBay SEO Tutorial Page.
Now that your store is customized and optimized, you’ll be ready to start promoting it for even better sales!
Want more info? Check out our full eBay Sales Promotion Page.
Putting Your eBay Store on Vacation
If you are planning to be closed or out of town for more than a day or two, you may want to put your eBay store on “vacation hold”.
My eBay > Manage My Store > Store Holiday Settings > Turn On
From the above page in your eBay admin, you can specify start date and end date of your vacation and include a personalized message that will appear at the top of your listings to let your buyers know what’s going on.
Important note about using the eBay “Vacation Hold”
When you turn on eBay’s “vacation hold”, and you have a custom store homepage design installed, the homepage design will show a “break” – this “break” is caused by eBay’s settings and it is intentional – eBay has opted to implement this break in the storefront so it is obvious to buyers that the store is not open. Unfortunately, there is nothing we can do on our end to override these settings. The good news is, as soon as you remove the “vacation hold” from your eBay account, the store will automatically go back to its normal display.
If you would like to minimize the appearance of the eBay “vacation hold” break, you can temporarily remove the custom homepage content area:
My eBay > Manage My Store > Custom Pages
At the bottom of the screen there’s a dropdown box to select the homepage, choose “all listings”.
When you return, you can go back to this page and reset the homepage to be “Home”.
If you have questions for eBay, you can contact them via their customer support page here: http://ocsnext.ebay.com/ocs/cuhome.
If you have questions not covered here, or need personal assistance with any of your design process steps, just let us know and we’ll be happy to help. Thank you very much for choosing NinjaTemplates for your custom eBay design work!
Please keep in mind that we are located in the USA on Eastern Standard Time, and are closed for weekends and national holidays.